The ongoing relationship of industrial buyers seeking sellers is undergoing some potentially radical changes and these effects have some serious long run implications for American manufacturing. Xometry purchased Thomasnet for 300 million dollars in Dec. 2021 and it is a serious attempt to change the dynamics of this relationship. It is critical to understand first this buying process.
Thomasnet connects buyers with sellers.
Xometry controls & executes the transaction.
What Is a Zero Sum Game and Why Is It Important? by thestreet.comZero Sum Game is an economic theory of a situation in which an advantage that is won by one of two sides is lost by the other
Thomasnet
Thomasnet Buyer Transition
Thomasnet has 2.9 million links going to Xometry's sites according to Ahrefs and has added a Xometry validation link to its categories. Thomasnet is aggressively promoting the Xometry platform to their user base on a consistent basis. According to Ahrefs, Thomasnet has a very small Adwords budget while Xometry has a very aggressive budget.
Consensus EPS estimates fall by 41% - stock falls 41%
The consensus outlook for earnings per share (EPS) in fiscal year 2023 has deteriorated.
2023 revenue forecast decreased from US$517.1m to US$473.1m.
Losses expected to increase from US$0.91 per share to US$1.28.
Online Retail industry in the US expected to see average net income growth of 21% next year.
Consensus price target down from US$51.80 to US$33.20.
Share price fell 41% to US$18.40 over the past week.
Xometry Unveils 'Xometry Everywhere'
Wed, March 23, 2022, 8:08 AM ROCKVILLE, Md., March 23, 2024 (GLOBE NEWSWIRE)
In the second quarter, Xometry Everywhere is expected to be seamlessly woven into the Thomasnet.com platform. This will extend the reach of the Xometry marketplace to Thomas' 1.4 million registered users who collectively generate more than 20 million sourcing sessions every year.
Here is an example of a recent email:
Subject: RE: Try Xometry’s Instant Quoting Engine Today Yep… they are making it very clear as to the game plan
Lewis Weiss All Metals & Forge Group, LLC
We have been on Thomas for almost a year now and when I heard about this purchase my immediate reaction was not a good one. I have heard some bad things about Xometry and how they operate. I don't think this is good for American manufacturers.
Kent Zollner
ASM Industries, Inc.
This is consistent with the misdirection our country is currently experiencing. No borders, one world government, end of American market dominance.
Peter Bartholomew
Bergen Cable Technology, Inc
Sadly, Thomas has been heading straight downhill for many years. Would you believe that we were once a pretty big advertiser with them, and I even spoke at their national sales meeting years ago? Too bad that they chose to sell their soul, rather than retool their company.
Michael D. Shaw Interscan Corporation
Don’t use Thomas
Mark Oryszczak
Giant Finishing, Inc.
Who is the Industrial Buyer?
The industrial buyer is a key member of a company’s buying team that is responsible for finding the best PRICE QUALITY & SERVICE for a particular good or service. The buyer is a member of a company’s buying team whom together do their best is securing the right vendor for their company.
Who is the Industrial Buying Team?
The members of the buying team have specific roles and functions and the buying process is very dynamic and multi-faceted. There are short term and long term projects that develop that change the processes and planning considerably so no one model fits all circumstances. All members of the buying team can be initiators who first recognize the need. Users are important since these members have direct experience with the issue and need at hand. These members can also be influencers who help decide if the need is worth of consideration. Deciders are the ones who make the buying decision. It is important to identify the Gatekeepers since these members control the access and information being distributed. The basic buying team members come from Purchasing, Plant Maintenance-MRO, Engineering & Upper management.
Initiators play a very important role in the success of the company. This role provides insights and efficiencies to ensure the long term growth of the company. In all aspects of the operation of the company, there can be many great ideas that can help the company. There are too many examples of great ideas from all 4 segments of the buying team. Even sales and marketing can play a role as initiators since these members provide critical feedback from the company’s clients and prospects. The initiators and the buying team members have no set rules to their informational gathering and it can be done at each stop of this process by any member. The information can be gathered at different times by different people. This information can then be investigated at different times by different people. This investigation is primarily done by researching various company’s websites. It is critical that these supplier’s websites are available at this first critical step of the buying process.
What is the Best Price?
It is pretty standard to think that the lowest price is the best price but one of our Founding Fathers says it best:
What is the Best Quality?
The buying team excels in determining quality through their experience and industry qualifications. The buying team understands the requirements of certifications and standards in addition to investigating the supplier by understanding their equipment & processes, current manufacturing projects, their existing customer base, their financial stability, their reputation in the marketplace.
What is Best Service?
The buying team does it best to qualify a supplier that will provide great service but ultimately this is earned through the process of supplying the buyer with their requirements in a timely and efficient manner.
The Ultimate Goal - Establishing a Partnership
American manufacturing is based on trust and personal relationships. Working together and solving problems for both buyers and sellers is a great hallmark that is a source of our industrial power.
How will the purchase of Thomasnet by Xometry affect the industrial buying process?
What is Thomasnet? From their website:
About Thomas
We Power the Growth of North American Manufacturing. For over 120 years, Thomas has served as North America’s number one industrial sourcing platform and marketing powerhouse. We serve professionals on both sides of the industrial buying process to create solutions that inform, support, and empower industry.
What is Xometry? From their website:
Committed to Building the Largest & Most Comprehensive Global Manufacturing Marketplace. Instantly access the production capacity of over 5,000 manufacturers with wide-ranging capabilities and certifications across US, Europe, and Asia.
Xometry Partner Network 5,000 manufacturers in 22 countries
Xometry vs. Thomas: What’s the difference?
Thomasnet connects buyers with sellers.
Xometry controls & executes the transaction.
Xometry vs Thomas: what does it mean?
A Broker in the middle of the transaction with no transparency between the two parties creates many liabilities for both parties and the difficulties in ensuring quality and delivery
No relationship or partnership so trust is not a factor which leaves both sides vulnerable the whims of the broker
Certification, registration & quality control is the responsibility of the broker. With limited liability, buyers have little recourse in addressing multiple supplier concerns
Offshoring and supply chain issues — difficulty to ensuring on time delivery and the ramifications of supply chain disruptions leads to greater risk
No intellectual property protection - No enforceable NDA. The Broker is able to collect and disseminate drawing and other intellectual property to other parties and potential copying of products and services
Serious limitations on liability—read from Xomety’s website—add xometry liability terms
National security concerns regarding the accumulation of CAD drawings & other intellectual property over a broad range of US industry. The role of China and other overseas entities is not clear
Xometry's Liability Terms
14. Liability. XOMETRY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, OR FOR ANY LOSS OF BUSINESS OR PROFITS ARISING FROM THESE PURCHASE TERMS AND CONDITIONS OR ANY GOODS. XOMETRY’S MAXIMUM AGGREGATE LIABILITY TO YOU FOR ANY CLAIM ARISING HEREUNDER SHALL NOT EXCEED AN AMOUNT EQUAL TO THE AMOUNTS PAID BY YOU TO XOMETRY FOR THE GOODS AT ISSUE.
Amendments. Xometry reserves the right to change or modify these Purchase Terms and Conditions (“Modified Terms”) from time to time in its sole discretion. Such Modified Terms shall be posted on the Website and shall be binding on all purchases of Goods that occur after the Modified Terms take effect. All terms and conditions contained in these Purchase Terms and Conditions are applicable to the extent permitted by law.
Is Xometry Competing Against American Manufacturers?
It is unclear if Xometry is also manufacturing products that will compete as Xometry can collect vast amounts of intellectual property to provide their own capabilities. (add first company of xometry). Xometry is hiring many manufacturing people for their operations. The description below states the obvious.
AS9100D and ISO 9001:2015 Certificates of Registration
Xometry is proud to be ISO 9001:2015 and AS9100D certified. Our commitment to quality involves providing industry-best customer service, on-time delivery, and product quality, while also providing competitive prices and fast lead times.
Certificates
AS9100D
ISO 9001:2015
ITAR registration letter
Security Guaranteed
Protecting our customers’ data is very important to us at Xometry. Xometry is proud to be AS9100D and ISO 9001:2015 certified by Performance Review Institute. We take pride helping our customers maintain the high security and compliance standards their business demands. In addition to implementing security best practices, we comply with the following security-related standards:
International Traffic in Arms Regulations (ITAR)
Federal Acquisition Regulation Supplement (DFARS)
NIST SP 800-171
Defense Logistics Agency Joint Certification Program (JCP)
Why Did Thomasnet Sell to Xometry?
The most obvious answer is $300 million but upon closer look, there are other factors that might explain this decision.
1) Amazon Associates - Amazon’s affiliate marketing program
Welcome to one of the largest affiliate marketing programs in the world. The Amazon Associates Program helps content creators, publishers and bloggers monetize their traffic. With millions of products and programs available on Amazon, associates use easy link-building tools to direct their audience to their recommendations, and earn from qualifying purchases and programs.
Thomasnet has entered into this partnership to help declining revenues while changing their focus on the OEM market place. Thomasnet has leveraged its site to focus and many Amazon products that promote Amazon advertisers for revenue while inflating their user numbers under this scheme. According to Ahrefs, here are the top Thomasnet products and these are top traffic producers and dominate their top spots. Upon closer review, only about 20% of these urls are relevant to the industrial marketplace.
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